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Thread: The volume of commercials on tv

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    Senior Hostboard Member Steve Mac's Avatar
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    The volume of commercials on tv

    Senate votes to turn down volume on TV commercials - Yahoo! News

    It's about time. Even though it looks like it will take two years before enforcement.
    Ever since I plugged my TVs output through really efficient speakers, this problem of startling volume changes when commercials interrupt a show is exacerbated. I wanna stick an ice pick in the tv station programmer's ears until they bleed...

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    Senior Hostboard Member Panomaniac's Avatar
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    Re: The volume of commercials on tv

    The mute button is always the first to wear out at our house.

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    The volume of commercials on tv


    Altec Best's Avatar
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    Re: The volume of commercials on tv

    It is always the exit button at ours.

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    Senior Hostboard Member Ronald Lee's Avatar
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    Re: The volume of commercials on tv

    Yep. The TV industry is taking advantage of the human hearing condition, but this should level the playing field quite a bit. But the solution would be to throttle back the ads themselves.

    When I am driving the freeway, I can barely hear the music on my car radio, but I can clearly hear the ads. Now if I turn the music up to actually hear it, I get blasted out of my seat from the commercial ad. So, I don't listen to the radio.

    But I don't see why some brilliant EE guy can't develop some FFT programs that can detect a commercial. especially with all that compression and limiting, and there would be not need for another law. But alas, I think that is easier said than done.

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    Senior Hostboard Member Panomaniac's Avatar
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    Re: The volume of commercials on tv

    There have been attempts to do that. And to mute or skip the ads. Don't know how well they ever worked.

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    Senior Hostboard Member GM's Avatar
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    Re: The volume of commercials on tv

    I had a Panasonic S-VHS recorder that initially did a great job of squelching/skipping ads, but over time the ads from major advertisers such as Ford, Kellogg or similar became immune.

    Large 'dresser' motorcycles have radios that auto increase volume based on ambient noise, so seems like it would be an easy thing to program a TV/whatever to self sense an ad's signal increase. Still, it shouldn't have to be necessary.

    GM
    Loud is Beautiful if it's Clean! As always though, the usual disclaimers apply to this post's contents.

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    Senior Hostboard Member Panomaniac's Avatar
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    Re: The volume of commercials on tv

    Ah, so you did have a circuit that worked. Cool!

    I often wonder if the loud adds aren't counter productive. I would be much less likely to mute, if they were not so damn loud.

    On a related note. Why do local car ads on the radio have to yell at you? It's an age old tradition, but why, why, why?

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    Senior Hostboard Member GM's Avatar
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    Re: The volume of commercials on tv

    They are to me. The first I recall was a Ford dealer in Decatur (Ga) circa 1964. Me and others complained to the radio stations, in my case to the point of not buying a '56 Austin Healey they took in trade, but it didn't faze them. I did get a bit of cheap satisfaction from 'jerking their chain' after it finally disappeared from their lot many months later, though not before it had been reduced considerably. I did thank them for ticking me off though, as in the meantime a pristine '60 Porsche S90 convertible came my way at a relatively giveaway price. Talk about one I should of never sold...........

    Surprisingly, they lasted quite awhile, so guess their prices/service was OK and always had the loudest commercials. The loudmouth ad man that died recently was strictly 3rd string to whoever did the Ford ads.

    GM
    Loud is Beautiful if it's Clean! As always though, the usual disclaimers apply to this post's contents.

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    Senior Hostboard Member bowtie427ss's Avatar
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    Re: The volume of commercials on tv

    I often wonder if the loud adds aren't counter productive. I would be much less likely to mute, if they were not so damn loud.
    Remember the 70's TV commercial for i think perfume that used the line "if you want to capture someone's attention, whisper"?
    Not all vegetables make good leaders.

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    Senior Hostboard Member Panomaniac's Avatar
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    Re: The volume of commercials on tv

    Ah yes, "Whisper" by Coty. That was a good one.

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